By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their c

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up wi

By Jessica Roberts, Director of CSI and Retention, AutoLoop According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bough

Predictive analytics help dealers determine which communications consumers should receive, tailor dynamic content, and serve up timely and relevant on-demand campaigns MINNEAPOLIS, July 22, 2019 (GLOBE NEWSWIRE) — Outsell, which offers the firs

PALO ALTO, CA, July 24, 2019 — J.D. Power Valuation Services recently reported continued strong used car sales through the first half of 2019. Though the market cooled somewhat in June, the month’s performance was still better than historic June

Vehicle finance and franchise dealer segments combine forces for future growth IRVINE, Calif., June 12, 2019—Spireon, the vehicle intelligence company, today announced the unification of its vehicle finance, Buy Here Pay Here, lender, and franchise

ATLANTA, July 24, 2019 – Cannonballs into pools won’t be the only thing making a splash this summer. Thanks to Autotrader, car shoppers can spend more time soaking up the sun instead of endlessly surfing the web for the perfect used vehicle. Auto

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent. The average person looks at their mobile phone 150 time

by Tom Harsha, Chief Product Officer at CallRevu I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few realize how many opportunities they are missing due to unhealthy phone systems. Various research has