By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the average life of a car is now a record of 11.8 years) new-car sales have plateaued. Dealers now have to l

By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sa

Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.   With all this research being conducted online, most consumers’ first vehicle inqu

PLEASANTON, CA – August 01, 2019 –  Digital retailing vendor TagRail announced today that they will be adding a marketing framework to its Digital retailing suite. Tagrail is one of the selected vendors approved by Toyota and Lexus for their dig

By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to th

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw

F&I Product Offerings Designed to Help Dealers Educate Customers CHESTERFIELD, MO (July 29, 2019) – Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, continues to ensure its F&

Several Brands Offer Discounts on SUV Leases, Nissan Offers Attractive Lease Deals on Several of Their Vehicles CINCINNATI, OHIO (July 29, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the la

Dealers are tightening belts due to soft auto sales, but continue to invest in Outsell solutions to drive sales, service, and retention MINNEAPOLIS, July 29, 2019 (GLOBE NEWSWIRE) — Outsell, which offers the first AI-driven marketing automation