By Steve Laureys, National Account Director for CallRevu’s CallVision DNI Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click a

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch

Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional sta

ATLANTA, August 5, 2019 (Newswire.com) – Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences, automation, and attribution at every tier

Naperville, IL USA – August 5, 2019 – AutoConversion, a multimedia production company and advertising network that features a variety of B2B programming for automotive technology businesses, today announces a new media partnership with FI

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive techn

IRVINE, Calif., August 6, 2019 – The 2019-2020 school year is right around the corner, and many parents and students are thinking about their transportation needs to campus and activities. With another semester about to kick-off, the editors at Kel

By Eric Giroux, Director of Product, DealerSocket I did it. I pulled the trigger. I bought a foam mattress that arrived at my front door, compressed in a box, from a company I had never heard of. I didn’t know anyone who owned one. I had never touc

An auto dealer’s guide to long-term profitability in a world of declining front-end margins Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry’s leading marketing technology provider, has released a free eBook for auto dealer