By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to

By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll

By Dane Saville, Brand & PR Manager, Reunion Marketing Social media delivers content to buyers with unprecedented specificity. Nobody can overstate its power to connect with the right people in the right places. It’s why every major organizatio

Much has been written and spoken over the decades on adjustments leaders must make to connect with and get the most out of a specific generation. And while mindsets and behaviors from each generation have specific nuances, traits, and tendencies –

Today’s reality is this – vehicles are now extremely expensive and plopping down 35-large ($35,000) for a proper SUV/CUV isn’t going to happen all that often. Figure a monthly payment of some $650 or so for five long years at the average intere

What percentage of accurate data do you believe that you’re receiving in your CRM system? When I ask this question to dealers, I often get a laugh or a “probably 60%.” When I ask why, the typical type of response is: “Well, as

By Cavan Robinson, Director of Product Marketing, DealerSocket’s DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online be

By Karl Becker, Executive Coach & Consultant, Improving Sales Performance Are you looking for a simple model to improve your sales team’s performance or ways to better connect with customers? If you’re looking to create real value and positio

By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You like