By Derek Paulus, Supervisor of Website Content, DealerFire It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and to enhance digital visibility, one that gets supp

By George Nenni, Founder & Principal Consultant, Generations Digital If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most important secondary website. Why

By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the ’60s, but when he got on stage in the early ’70s with long hair and a beard, his faithful fans went nuts. This was not the Ricky they rem

By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to leverage social media to their advantage. Many are looking for proven social media tips to help thems

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing on digital retailing, and now that we’ve defined what digital retailing is, we’ll cover some more ground, but this

Monument Chevrolet in Pasadena, Texas, has been serving the Houston-area since 1974. It is a family-owned and operated store under the leadership of company president W. Carroll Smith. Carroll started in the automotive business in 1965, working at Ge

By Sally Lopez and Edmund J. Reinhard As software vendors develop more powerful types of dealership management system (DMS) technology, a growing number of dealers are considering switching to a new system that promises more features, improved functi

By Ed Kovalchick, CEO & Founder, Net Profit Inc. Of course, some will remember this oft-repeated and well-known phrase in this title referring to “Badges” as was featured in a 1948 film The Treasure of the Sierra Madre. Beyond that, a variati

By Doug Austin, Founder & President, StrategicSource, Inc. My team and I just returned from a dealer-related trade show this week.The amount of companies offering new tools, solutions, and strategies designed to generate leads, increase loya