By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top expenditures, what a dealer buys and how they buy plays a role in their dealership’s profitability. One of the biggest struggles for

By Adam Swanson, OEM Director, FuzionZone You’re not Amazon, Apple or Google, so why is everyone telling you that you should be? “Hey Alexa, order me more shampoo. Also, can you get me a trade number on customer Smith, make sure that our inventor

By Courtney Evans, VP of Product, Affinitiv Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communications, the goal is to stay in touch with sold custome

By Dave Anderson, President, Learn To Lead ACCREDITED represents an acronym presenting 10 key traits that help build both killer instinct and mental toughness; these traits are both different and essential. In this piece, I’ll present an outline of

Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this Witt’s Wise Words, Bill Wittenmyer makes the distinction between selling and telling.

Veronica Dunford shares her advice to women who are considering entering the auto industry in this video blog.

By Dan Beres, Managing Partner, Recall Masters Retention is vital for long-term profitability and health, but most dealerships still have a lot of work to do before retention is covered. Sure, offering a great customer experience in service can head

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren’t providing.