If I told you there was a simple and cost-effective way to make your business more discoverable both online and in real life, would you like to know about it? Well there is! It’s called Google My Business. What is Google My Business? Google My

By Kendall Rawls, Director of Development, The Rawls Group It is that time of year again, the holidays are upon us. To be fair, if we are paying attention to any of the retail outlets, the holidays have been here since October! The holidays exude fee

By Ed Kovalchick, CEO & Founder, Net Profit Inc. With expenses constantly rising in all categories, except the loaner and advertising credits, digging out some additional gross profit in all categories of fixed operations sales is getting more an

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Over the last few months I have been traveling down the road of digital retailing, a journey that the auto group I work for decided to take with a few select dealerships. The dealership group I

By Angela Schlinz, BDC Director, Customer Traac Specialties in the medical field are normal for those in the healthcare industry. Orthodontists focus on correcting teeth, and dentists make sure the teeth and gums in your mouth are healthy. Imagine if

By Jim Boldebook, Founder, CBC Automotive Marketing Over the past three months, I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not only an increased

By Dan Beres, Managing Partner, Recall Masters I recently attended a Connected Car Show, and one of the most interesting presentations was cybersecurity for connected cars — why we should care and pay attention to this topic. It was, in fact, rathe

By Susan Moll & Matt Hurst While Halloween is known for bringing a month of frights, constant employee turnover haunts dealership efficiency all year long. According to the 2019 Cox Automotive Dealership Staffing Study, approximately 20 percent o