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Small Cars, Big Profits: Setting the Trend for Leasing
CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, w
Aug 3, 2011
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CarZen Executives Explain How To Advertise and Sell to 50 Million iPad Owners
Over three million consumers per month are joining the ranks of iPad lovers, and it is changing the way they shop. Tablets are the first device that bridges the gap between technological touchpoints and human touchpoints in the auto shopping process.
Aug 3, 2011
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Yelp Manager Explains How to Get Started with Yelp’s Free Tools for Business Owners
Do you know what Yelp is? Have you claimed your free business owner’s account yet? Dealers need to understand Yelp and its impact on small businesses. When dealers understand the best practices for business owners in the world of online reviews, th
Aug 3, 2011
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TrueCar.com: Average Transaction Price for Light Vehicles Up $582 in July
SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $29,761 in July 2011, up $582 (2.0 percent) from July 201
Aug 3, 2011
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July Auto Sales: Chrysler Reports Best July Since 2007; Toyota Still Struggling
The month of July proved to be another month of gains for the domestic brands. Chrysler Group LLC reported July 2011 was the best July the automaker has had since 2007. Both General Motors and Ford Motor Company also posted gains of a little less tha
Aug 3, 2011
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OSHA Still Eyeing Safety Violations in Dealerships
CRYSTAL LAKE, IL – Automotive Compliance Consultants today reminded auto retailers that the Occupational Safety and Health Administration (OSHA) is continuing to eye dealerships for a variety of violations that if found can cost dealerships dearly.
Aug 2, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsFixed Operations NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Dataium: Mobile Usage At Record High In July Among Active Auto Shoppers; Apple’s iPad Leads The Way
Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and
Aug 2, 2011
Content Strategy and SEO: The ‘King’ Needs a Plan
In the “Content is King and the Search Engine Knows It” article in the July 2011 issue of Digital Dealer magazine, Joe High discussed the importance of having solid content on your web site, and the variety of ways that it helps your dealership,
Aug 2, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Ideas from the Front Lines
Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best ideas: “We want to buy your car!” Dealers have had great response from incorporating a “we will buy your car for cash” message in the
Aug 2, 2011