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Should You Text Your Customers?

When you get the cell phone contact information from a potential customer, would you feel okay communicating with them via text? Have you ever asked? You might want to consider texting as a form of communicating with your customers. According to a re
Sep 22, 2011
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NADA Announces New 2012 Chairman

WASHINGTON —  The board of directors of the National Automobile Dealers Association (NADA) has elected William P. Underriner as chairman and David W. Westcott as vice chairman for 2012. Underriner, 59, president and co-owner of Underriner Moto
Sep 22, 2011
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UAW turns its attention to Ford

DETROIT – The UAW will focus its attention on Ford Motor Co. in negotiations for a tentative agreement. Also today, the UAW and Chrysler Group LLC agreed to an additional extension of the current collective bargaining agreement while continuing to
Sep 22, 2011
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Ford Shows Off New Mustang Customizer Website

DEARBORN, Mich. – Ford is putting design in the hands of enthusiasts with a new customizer website that features the 2012 Mustang. Ford launched the site at www.ford.com/cars/mustang to let Mustang enthusiasts take advantage of the classic design
Sep 22, 2011
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Live Operator Assistance Now Standard Feature of Ford SYNC Services

DEARBORN, Mich. – In a step to further enhance the SYNC® experience, Ford is adding Operator Assist, a new free service that allows users to connect with a live person, as a standard feature of SYNC Services. Previously in beta test trial phase,
Sep 22, 2011
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Dealership Sales and e-Marketing Directors Explain Internet 101 for the Sales Consultant to the General Manager

Whatever happened to selling cars? In an era of shiny terms and flashy products, it’s easy to get lured away from what pays your check….the sale of an automobile.  Without the basics, no flashy product will have a significant impact.  What are
Sep 22, 2011
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Zappos Customer Loyalty Team Managers Share How to Build a Customer-Focused Culture

How did Zappos.com grow its gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008? They did it by focusing relentlessly on customer service. Jim Carrillo and Duke Cajala are sharing their expertise with you on the Zappos Family comm
Sep 22, 2011
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Automaker Tries Out Social Road Trip Competition

FRANKLIN, Tenn. — Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion.  The
Sep 22, 2011
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Subaru Facebook Fans Vote to Share Their Love with the Make-A-Wish Foundation®

CHERRY HILL, N.J. — Subaru of America, Inc. announced its newest Share The Love charity beneficiary, the Make-A-Wish Foundation. For the first time, Subaru invited Facebook fans to vote on a charitable organization for the automaker’s f
Sep 22, 2011