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Where Are All the Volt Buyers and Enthusiasts?
According to a story from USA Today, General Motors is starting to see a decrease in the number of consumers interested in its plug-in electric car, the Chevrolet Volt. The story said data from CNW shows consumer interest in the Volt has dropped to 1
Aug 17, 2011
Chrysler Group Announces Ignite as its Lead Social Media Agency
Auburn Hills, Mich. – Chrysler Group LLC announced today that it has named Ignite Social Media as its lead social media agency. Ignite Social Media will work extensively with Chrysler Group’s marketing communications team on the strategic pla
Aug 17, 2011
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Retail Automotive Veteran Explains the Emergence of Social Media Marketing
Social media is the fastest growing marketing channel. According to the independent research firm Forrester Research, Inc.*, social media marketing will grow annually at a 34% compound rate through 2014. According to this same report, social media ma
Aug 17, 2011
When is the Best Day for Consumers to Buy Cars in August?
SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasts, has found the best deals on new cars including cash, finance and lease deals available nationwide, and is forecasting that August 27th is the best d
Aug 17, 2011
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American Customer Satisfaction Index: Japan Improves While Detroit Stalls
ANN ARBOR, Mich. — A customer satisfaction resurgence for international carmakers puts Detroit’s fledgling recovery in jeopardy, according to a report released this week by the American Customer Satisfaction Index (ACSI). The report covers custom
Aug 17, 2011
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Detroit Start-Up Technology Powers Prestigious Pebble Beach Concours Design Experience
TROY, Mich. — Usually on the third weekend in August, car enthusiast Kevin Smith and his team can be found strolling Woodward Avenue in metro Detroit at the annual celebration of style and horsepower, the Woodward Dream Cruise. This year, howev
Aug 17, 2011
DMI & Liquidus Debut Videolink® 4.0, Auto Dealers’ First Real-Time Video Sales Tool With iPad/iPhone Support
Hoffman Estates, IL – The Dealer Services Group of Automatic Data Processing, Inc., Inc., and Liquidus, a leader in scalable online, mobile and on-demand video marketing solutions for auto dealers, announced today the release of Videolink® 4.0, th
Aug 17, 2011
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AutoTrader.com, Area Chevrolet Dealers, the Atlanta Braves and Baseball Legend John Smoltz Team Up to Help ‘Drive Away Hunger’ in Atlanta
ATLANTA — Hunger continues to have an impact on Atlanta residents every day – nearly 60,000 people receive emergency food each week through a network of more than 700 nonprofit partner agencies served by the Atlanta Community Food Bank (ACFB)
Aug 17, 2011
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CEO and Co-Founder of INCISENT Technologies Gives Five Keys to Achieving Volume with Margin in an Online World
With 88% of consumers going to the Internet before buying a car, and the average consumer spending 6.5 hours online researching, the “amateur” who buys a car every two to three years often knows more than the “pro” in the deal
Aug 16, 2011