MONTVALE, N.J. — smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its first primetime television appearance tonight with the debut of a new advertising campaign.  The campaign is the first part of an extensi

Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit”

FRANKLIN, Tenn. — Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers

Remember the days of face recognition and outstanding customer service? Well, they’re back. Social media allows you to provide unparalleled levels of customer service in a scalable fashion. When our grandparents were coming of age, businesses i

There is no “right” way to electronically market your business. There are, however, proven practices to help maximize your efforts, engage interaction online and make a lasting impression on your audience. People want to be entertained, s

ANN ARBOR, Mich.—While driving a fuel-efficient vehicle is the best way to save gas, motorists can still cut fuel consumption nearly in half by driving slower and less aggressively, properly maintaining their vehicles and avoiding congested roads,

ATLANTA — Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fou

Some 30 years ago, one of my best friends in the car business gave me the greatest advertising lesson of my life. “Appeal to those who don’t think they can afford a vehicle, and watch your grosses grow.” Another of his favorite sayings was “J

RESTON, Va. — comScore, Inc., a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for August 2011 based on data from the comScore Media Metrix service. Millions of Americans p