DETROIT – In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is putting potential customers behind the wheel of a 556-horsepower Cadillac CTS-V on a private racecourse. It’s an experience few would

WASHINGTON – More than a quarter (28%) of all American adults use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities: 28% of cell owners use phones to get directions

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 47% during the month of August 2011. This information is based on statistics for national automotive Internet behavior for August 2011. Below are a

What actions do car buyers take online before visiting a dealership to purchase a vehicle? Google partnered with Shopper Sciences to examine the path to purchase in the car buying process. This study introduces the Zero Moment of Truth (ZMOT), the ac

SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, launched today a new online guide to help consumers better understand the range of new entertainment and information technology that are now available in mo

Everyone has a web site these days, but technology moves very quickly.  Are you keeping up?  What are a few elements of the digital marketing age that you should expect to get when purchasing a web site? Is your site converting all the leads possib

DEARBORN, Mich. – Since Ford first announced its all-new Focus ST, performance car fans around the world have been eager to find out more. To answer this demand, Ford will begin actively sharing both exclusive video and photography, first on the F

ATLANTA – Manheim – the world’s leading provider of vehicle remarketing services – enjoys a reputation as a great place to work according to AARP, who recently recognized Manheim for the third time as one of the “Best Employers for Worker

Dearborn, Mich. – FordDirect announced a mobile service that enables shoppers to receive prompt, targeted information about Ford vehicles by simply sending a text message from their mobile device. Powered by mobile marketing and advertising compan