Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning to humor and comedy in their new ad campaign, a story from AdvertisingAge sai

WASHINGTON  — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world’s fastest-growing luxury market. The study was developed by NYU Stern P

At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs. The questions range from asking whether a manufacturer can set minimum advertising prices, to whether a manufacturer can enforc

TORRANCE, CA – Addressing the Los Angeles Motor Press Guild at the Toyota U.S.A. Automobile Museum, Toyota Motor Engineering & Manufacturing Executive Vice President Steve St. Angelo today confirmed that Toyota’s North American production h

WAYNE, Pa. — MaximTrak Technologies (http://www.maximtrak.com), a leading systems developer for the retail automotive, motorcycle and powersports finance and insurance industry (F&I), today announced that it has been certified for integrati

Auburn Hills, Mich. – The Academy of Television Arts & Sciences awarded the 2010-2011 Creative Arts Primetime Emmy Awards for programs and individual achievements at the 63rd Emmy Awards presentation. An Emmy was awarded to the Chrysler br

McLEAN, Va. – The Environmental Protection Agency has extended until Sept. 30 the deadline for dealers to complete a new survey on dealership energy use that could earn them national and local recognition. The National Automobile Dealers Associati

San Diego — LEAP Financial, an auto leasing company that helps consumers who have difficulty obtaining credit either keep their vehicle or get a different one, is expanding its management team to keep pace with rapid growth. New members of the

Orlando, FLA – Cars Out The Door, the world’s only negotiation-free, online car buying website – with no dealer lead fees – today introduced Cars Out The Door 1.0, a solution that delivers free, unlimited internet leads to car dea