SOUTHFIELD, Mich. and ATLANTA — According to the 2012 New Luxury Vehicle Loyalty Study, conducted by Polk and AutoTrader.com, brand affinity and quality/reliability are among the top reasons luxury buyers stay with their brand. Polk anal

By collecting and analyzing every keystroke, page view and click of over 60 million auto shoppers in the market, we now have a better understanding of their behavior, shopping trends, and advertising effectiveness and are able to use this information

Auburn Hills, Mich. – Chrysler Group television commercial titled “It’s Halftime in America” that aired during the 2012 NFL Championship game plus still images. The following is the script from the commercial: It’s Halftime

DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, today launched a new web 2.0 platform, based on SiSTeR’s Technologies’ VSHOC and Publisher platform, DealerConnection Vehicle Showro

Discover what frequent flier programs already prove: loyalty programs will give you the best ROI in your digital marketing strategy. Learn what the airline industry, hospitality industry and the top auto dealers already know: loyalty programs can inc

ATLANTA – Manheim presented its eighth annual Barbara Cox Anthony Automotive Woman of the Year Award today to Rachel M. Richards, vice president of retail strategy and chief marketing officer for Sonic Automotive. The honor recognizes the diverse

NADA Expo Booth #718, Las Vegas – Rotary Lift introduces a retrofit performance package that enables current SmartLift® inground lift owners to step up to the added productivity provided by the company’s new Shockwave™ system.  The Shockwave

NADA Expo Booth #718, Las Vegas – The dual goals of protecting the passenger compartment and improving fuel economy have driven vehicle manufacturers to use increasing amounts of advanced steels in vehicle design across all price levels. As a resul

So what is training? Why is it necessary? When does it begin? When does it end? Is it true your face can get stuck that way? All these important questions and more will be answered in the following personal soliloquy to training – long past due and