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Lexus Revs Up Campaign to Launch the All-New GS

TORRANCE, Calif. — On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this we
Feb 8, 2012

Digital Marketing Expert to Discuss Online Marketing Fundamentals to Double Leads, Sales, and Profits

Timmy D. James, a leading digital marketing expert and well-respected industry trainer, and chief sales officer of Dealer Dimensions, is sharing his expertise with automotive dealers and managers.  James will reveal seven simple rules that will: •
Feb 8, 2012

Mazda Takes Innovative Approach in Debut of New Advertising Spot

IRVINE, Calif. — Mazda North American Operations (MNAO), the company known for such iconic vehicles as the Miata and the RX-7, engineering marvels such as the rotary engine and innovative SKYACTIV Technology, and the only Asian car company to e
Feb 8, 2012

comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spending

RESTON, VA – comScore, Inc., a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago.
Feb 8, 2012

Chief University Releases 2012 Training Schedule

Madison, Ind. – Chief University, the trusted training arm of Chief Automotive Technologies, announces its 2012 schedule of hands-on training courses for collision repair technicians, estimators and appraisers. The schedule includes many opportun
Feb 8, 2012

Virginia Dealership Uses Versatile Workspace Solution to Remodel Service Area

Tysinger Motor Company of Hampton, Virginia, recently completed a major facility remodel and wanted to provide a professional, organized and efficient layout in its Mercedes-Benz and Hyundai Service Departments. Tysinger did an intensive search for a
Feb 7, 2012
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Montana Auto Dealer Bill Underriner Takes the Helm at NADA

LAS VEGAS — In his first speech as chairman of the National Automobile Dealers Association (NADA), William P. Underriner said now is the right time to raise questions about the federal government’s fuel economy proposal of 54.5 miles per
Feb 7, 2012
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AutoTrader.com Makes It Easier for Dealers to Use Co-op Funds for New Car Advertising Online

ATLANTA — AutoTrader.com is taking co-op compliance for online advertising to the next level with make-based new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers. With the majority of new-car
Feb 7, 2012
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DealerRater® Announces the Winners of the 2012 Dealer of the Year Awards

WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced the winners of the 2012 Dealer of the Year Award Program.   The awards are given for distinction in outstanding customer service based upon cus
Feb 7, 2012