You can sum up your feelings about your dealership’s technology systems in two words: headache and expensive. Reliable, secure and cost-appropriate technology systems seem perpetually out of reach. Join  Erik Nachbahr, Founder of Helion, an Inform

CHERRY HILL, N.J. — Subaru of America, Inc. today announced the return of its “Dog Tested. Dog Approved.” campaign.  The venerable canine commercials return for a third year with a new pack of dogs and social activities.  When pl

Based on Kantar Media Audiences’ commercial ratings analysis for Sunday night’s Super Bowl telecast, Cadillac scored the highest audience, averaging a 43.5 average household rating. Automotive brands accounted for 6 of the top 25 rated ads �

DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday. Kanta

FARMINGTON HILLS, MI – Factory image (also known as facility assessment) programs and high manufacturer standards for dealerships are fueling a debate between dealers and manufacturers.  This topic was at the forefront at the National Automotive

ATLANTA — AutoTrader.com is making it easier for dealers to provide a better shopping experience online with enhanced features included in the new Connections Expert solution. New for 2012 are the comprehensive Chat Dashboard and Sitelink Pro

SAN CLEMENTE, Calif. — Leading auto dealer CRM DealerSocket (DealerSocket.com) announced five new products that were showcased at 2012 National Automobile Dealers Association convention in Las Vegas; SocketTalk™, RevenueRadar™, EnterpriseD

ATLANTA — As the leading online resource in the automotive marketplace, AutoTrader.com makes its mark on the big game by tracking what advertisements drive consumer online shopping behavior.  Using a methodology that identifies the real-time

According to Google, 80% of auto shoppers watched an online auto video of the car of interest during the sales process. Fifty-three percent of auto shoppers priced a vehicle after watching an online auto video. These are incredible stats that every a