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Edmunds.com: Post-Super Bowl, Lexus and Kia Hold Biggest Gains in Shopper Consideration
SANTA MONICA, Calif. — The Lexus GS 350 and the Kia Optima finished last week with bigger increases in consumer interest than any other vehicles advertised in this year’s Super Bowl, according to an analysis of web traffic behavior on Edmund
Feb 15, 2012
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Dealers United Introduces First Vendor Deal for Members: SEO
Sarasota, FLA – Dealers United, the first service to truly leverage the buying power of privately-owned dealerships, today announced the first “vendor deal” selected by their member group: Search Engine Optimization. Dealers United invites
Feb 15, 2012
New Mercedes-Benz Dealer Agreements
Mercedes-Benz (MBUSA) sent its dealers a proposed new Passenger Car Dealer Agreement, Light Duty Truck Dealer Agreement and Commercial Vehicle Dealer Agreement to be effective January 1, 2012. It is very important that dealers understand the changes
Feb 15, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Sonic Automotive Renews Exclusivity Agreement with Manheim
ATLANTA – In response to strong sales performance and improved efficiencies, Sonic Automotive, one of the nation’s top three auto retailers, extended its two-year exclusive agreement with Manheim (www.manheim.com). Going forward, as a result
Feb 15, 2012
Women are Social
It isn’t exactly news that women are the more social gender. Sure, men like to get together, with and without women, to talk about their favorite subjects, of which car talk is usually a popular one. But women are naturally more social, and now it
Feb 15, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Kelley Blue Book Names Jared Rowe As New President
IRVINE, Calif. — Kelley Blue Book, www.kbb.com, the leading provider of new and used vehicle information, today announces that its president, Paul Johnson, has resigned from his position effective immediately. Johnson will become a strategic
Feb 15, 2012
Penske Automotive Reports Most Profitable Year in Company History
BLOOMFIELD HILLS, Mich. — Penske Automotive Group, Inc. announced this week that fourth quarter 2011 income from continuing operations attributable to common shareholders increased 22% to $42.5 million and related earnings per share increased 2
Feb 15, 2012
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Sales & Marketing
Director of Interactive Sales and Marketing Prioritizes Digital Ad Spend
Jim Flint, corporate director of interactive sales and marketing for the John Eagle Dealerships, is sharing with automotive dealers and managers his expertise on how to prioritize digital ad spend. As dealerships look at automotive advertising budget
Feb 15, 2012
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comScore Releases the “2012 U.S. Digital Future in Focus” Report
RESTON, VA – comScore, Inc., a leader in measuring the digital world, recently released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertisin
Feb 15, 2012