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Fleets Help Auto Industry’s Month Over Month Forecast To Remain Steady

Dataium ASI™ (Auto Shopper Intensity) index declines in January, but increasing fleet sales and leasing point to a slight month over month increase in February Nashville, TN — Dataium, the largest aggregator of online automotive shopper behavior,
Feb 29, 2012

CarFinance Capital Secures $200 Million Credit Facility

Irvine, CA –  CarFinance Capital LLC, a specialized provider of non-prime financing for auto dealers, today announced that it has secured a $200 million warehouse credit facility. The new credit line, which is provided by Deutsche Bank and Credit
Feb 29, 2012

Subaru of Keene Ends 2011 with Record-Breaking Sales Month, and Outpaces Subaru Nationally for the Year

Kicking-off 2012 by celebrating the Grand Opening of their new state-of-the-art store, Subaru of Keene ended 2011 with a bang – selling 135 new vehicles, beating their previous December 2010 sales by 50 new vehicles. A member of the Fenton Family o
Feb 29, 2012

Jaguar Takes Next Step in Global Transformation with Launch of a New Contemporary Jaguar Brand Strategy

MAHWAH, N.J. — Jaguar is launching today a new global brand direction and marketing campaign, themed “ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by th
Feb 29, 2012

Owner of Team Velocity Marketing Reveals How Huffines Hyundai Uses an Integrated Targeted and Digital Marketing Strategy to Increase Sales

Budd Blackburn, owner of Team Velocity Marketing, is sharing his expertise with automotive dealers and managers on how Huffines Hyundai uses an integrated targeted and digital marketing strategy to increase sales and service revenue. Using an integra
Feb 29, 2012
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The Conference Board Consumer Confidence Index® Increases

The Conference Board Consumer Confidence Index®, which had decreased in January, increased in February. The Index now stands at 70.8 (1985=100), up from 61.5 in January. The Present Situation Index increased to 45.0 from 38.8. The Expectations Index
Feb 29, 2012

Global Advertising Spend to Increase by 4.9% in 2012 to Over $465 Billion

BOSTON, MA  – Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics. Although total US advert
Feb 29, 2012

Cobalt Executives Discuss How to Sell Across the Entire Digital Consumer Journey

David Winter, vice president of Cobalt Intelligence Center of Excellence and  Max Steckler, vice president of advertising at Cobalt, are sharing their expertise with automotive dealers and managers on how to sell across the entire digital consumer j
Feb 29, 2012

Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling

CHERRY HILL, N.J. — Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to
Feb 29, 2012