Pages
Posts
Sales & Marketing
DealerTrack Senior Manager Explains Why Dealers Should Move More of The Dealership’s Sales Process Online
Pete Batten, senior manager product and sales at DealerTrack, is sharing his expertise with automotive dealers and managers on why they should move more of their dealership’s sales process online. Today’s path to a vehicle sale is more likely to
Mar 7, 2012
Super Bowl Advertising Effectiveness Report Reveals Key Insights for Automotive Advertisers
BIRMINGHAM, Mich. — Autometrics is the leading provider of automotive demand-centric, analytical data that enables its clients to track sales demand, media effectiveness and demographic trends at national, regional and market levels. Automet
Mar 7, 2012
Posts
Everyone
Fiat Debuts New Commercial for 2012 Fiat 500 Abarth
Auburn Hills, Mich. – The Fiat brand unveiled a new commercial for the 2012 Fiat 500 Abarth. The new ad, “House Arrest,” features iconic bad boy and actor, Charlie Sheen and marks the return of Catrinel Menghia, the sensation from brand’s
Mar 6, 2012
Posts
Everyone
Auction Genius’ Product Launch at NADA Convention Results in Sales Boost
McLEAN, Va. — More than 100 auto dealers signed up for a new online service from Auction Genius launched in early February at the National Automobile Dealers Association (NADA) Convention and Expo in Las Vegas. “Auction Genius, which is
Mar 6, 2012
Posts
Everyone
‘Under the Blue Arch’ to Debut in Chevy Dealer Group Ads
DETROIT – Chevrolet is breaking ranks with the stale tradition of local advertising and opting for some entertainment via a TV show built around likeable but quirky characters who work in a Chevy dealership. The story, however, is told in a series
Mar 6, 2012
Stone Meta Social Media Offers Tips for Ensuring Auto Dealers They’re at the MOT When Consumers Start Shopping for Cars
CRYSTAL LAKE, IL – Social media strategists Stone Meta Media advises auto dealers to consider if their digital presence puts them at the consumer’s moment-of-truth or MOT, the critical decision point when their desire for a new vehicle emerges.
Mar 6, 2012
Ally Bank Tops List of Financial Services Companies Using Social Media
MIDVALE, Utah – Ally Bank has been recognized as a leader in financial services companies using social media, according to Change Sciences Group. The accolade, which listed Ally Bank first among 22 companies, rated each company’s approach to the
Mar 6, 2012
Posts
Everyone
Kayne Grau named Cars.com Chief Technology Officer
Chicago— Cars.com, the premier online resource for buying and selling new and used vehicles, announced today the promotion of Kayne Grau to Chief Technology Officer. In this role, Grau will oversee the execution of the company’s business mi
Mar 6, 2012
Posts
Everyone
IntellaCar Principals Share How to Create the ‘Apple Store Experience’ At the Dealership
IntellaCar Principals Jim Hughes and Bruce Polkes are sharing their expertise with automotive dealers and managers on how to create the ‘Apple Store experience’ at the dealership. Jim and Bruce will discuss with you the specific steps and actions
Mar 6, 2012