The arrival of a lead is the moment of truth. The speed and quality of your initial response and the effectiveness of your follow-up will determine whether the sale goes to you, or to the dealership down the road. Creating an end-to-end sales process

Alexi Venneri, co-founder and COO, Digital Air Strike, and a panel of top dealers will share with dealers and managers the findings of the 2012 Social Media & Reputation Management Trend Report.   This panel of top dealers includes: Brian Benst

New York, NY –Return Path, the world’s leading email certification and reputation monitoring company, today announced that worldwide inbox placement rates (IPR) declined sharply in the second half of 2011 according to the company’s most recent

As part of the process for awarding the WomenCertified Top Dealerships for Outstanding Customer Experience, WomenCertified asks participating dealers to describe in detail the retail amenities and features they offer which enhance the customer experi

Auburn Hills, Mich. – The FIAT Brand will debut a new commercial for the 2012 Fiat 500. The new spot, “Baby,” is scheduled to run on local and national broadcast and cable channels. The commercial will be available in both a 30- and

VENICE, Calif. — Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSale™Certified, continues to extend its footprint across the country with launches today in New York and New Jersey. The com

Chris Fousek, the e-commerce director with Cadillac Village of Norwood and The Village Automotive Group, is sharing his expertise with automotive dealers and managers on lead nurturing: Bringing your customers down the sales funnel and transforming y

Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on how to execute The Zero Moment of Truth (ZMOT) in the dealership. Larry Bruce will go into detail on marketing

TORRANCE, Calif. — American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles cupcakes to th