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Vice President of Digital at Tier 10 Marketing Discusses The Evolution of Automotive Digital Marketing

Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on the evolution of automotive digital marketing and where dealers go from here. Ralph Paglia will share insights gained from
Mar 28, 2012

Study: All Media Improving, Budgets for Digital and Mobile Especially Strong

NEW YORK – In the latest installment of its flagship “Advertiser Intelligence Reports (AIR),” Advertiser Perceptions, the media industry’s leading provider of research-based advertiser insight and guidance, has found continued optimism for 20
Mar 28, 2012

Chevrolet Selects Global Advertising Agency

DETROIT – After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertisin
Mar 28, 2012

Divisional Sales Manager for HomeNet Automotive Explains How To Increase New Car Sales By Utilizing Strategies Used to Sell Used Cars

Mike Mitson, divisional sales manager for HomeNet Automotive, is sharing his expertise with automotive dealers and managers on how to increase new car sales by utilizing the same merchandizing strategies as for used car sales. What will you learn and
Mar 28, 2012

ADP’s HR Business Process Outsourcing Clients Can Realize Cost Savings of Up to 40%

ROSELAND, N.J. — ADP®, a leading provider of business process outsourcing, payroll services, benefits administration and  integrated computing solutions for vehicle dealers, today announced the findings of a study conducted by Sourcing Analyt
Mar 28, 2012
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DealerTrack Experts to Speak on Digital Retailing and Vehicle Inventory Merchandising at Digital Dealer Conference in April

Lake Success, N.Y. ─ DealerTrack announced that Peter Batten, director, Digital Retailing Solutions, and Dennis Carey, director, Inventory Management Solutions, will be featured speakers at the 12th Digital Dealer Conference, April 3rd-5th, in Or
Mar 27, 2012
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Joe Verde’s Digital Dealer Workshop To Focus On Boosting Auto Sales

Orange County, CA. – With sales projections and inventories on the rise for the automotive industry, Joe Verde will help Digital Dealer attendees create the processes and develop the sales and management skills they need to boost profits in 2012
Mar 27, 2012
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Toyota to Debut U.S.-Designed Sedan at the Upcoming 2012 New York International Auto Show

TORRANCE, Calif. – Toyota Motor Sales, Inc. will debut an all-new U.S.-designed sedan at the 2012 New York International Auto Show. This global premiere will take place in the Galleria room within the Jacob Javits Center at 10:30 a.m. EDT on Ap
Mar 27, 2012
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Bennett GM Leverages Social Media to Create Awareness and Word-of-Mouth Advertising for the New Chevy Orlando

Toronto – Bennett GM (a Cambridge, Ontario-based dealer) recently set out to use the power of social media to generate awareness for the launch of the Chevrolet Orlando and the Bennett dealership within their community. Working with their social me
Mar 27, 2012