ATLANTA — AutoTrader.com, the ultimate automotive marketplace, today announced several enhancements and additions to three of its display advertising solutions for dealers: Skyscrapers, Spotlights and Alpha. From providing more real estate and

SANTA MONICA, Calif. — Car shoppers should make sure that their financing deals are completely set before driving away from the dealership in a new or used car, advises Edmunds.com, the premier online resource for automotive information. The recomm

RESTON, VA – comScore, Inc., a leader in measuring the digital world, this week released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. T

European Financial Crisis Hits U.S. Automakers The euphoria over the positive first quarter results of the U.S.-based carmakers should be tempered by the recessionary situation in Europe, which could be further exacerbated by this week’s election o

This week, a judge overturned a small-claims judgment against American Honda Motor Co. that was won by a car owner who said the automaker misrepresented the gas mileage of her hybrid Civic. Edmunds.com Senior Analyst Bill Visnic offers the followi

DETROIT — Phoenix Marketing International, a Honomichl Top-50 market research firm, has reported findings that reveal “best practices” in automotive advertising for all of 2011 across multiple vehicle segments and ad media types. T

TORRANCE, Calif. – The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of its latest hybrid products that created high levels of consume

hen it comes to our customers, we need to have more reacting and less responding. I realize this is backward of the teaching of life coaches, but customers are looking for a reaction and are getting frustrated by responses. Let’s start with auto re

According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 59% during the month of April 2012. This information is based on statistics for national automotive Internet behavior for March 2012. Below are a