Trying something new is nothing new for the leadership at Lebanon Ford. They do it all the time. And, they sell a lot of cars in the process. For instance, how many dealerships do you know that have a spoofy video on their e-commerce website entitled

Interactive community for car nuts offers personalized profiles viewable with QR codes DETROIT – Are you on The BLOCK? That’s the question car enthusiasts will be asking this summer now that The BLOCK – powered by Chevrolet Performance – is o

DEARBORN, Mich. – Thousands of fans voted for a satin-black, luxury Ford Mustang concept in the first-ever SEMA Mustang Build Powered by Women. The project – a collaboration between Ford Motor Company and the Specialty Equipment Market Associatio

I read a lot. Often several business books a weekend. Well, sort of. About six years ago I stumbled upon the business book abstract website: www.GetAbstract.com. For a person like myself who loves to read, it was a Godsend. For a fee of approximately

Orange County, CA. – The latest sales book to help turn average salespeople into high achievers in automotive sales by Joe Verde is on its third print run. The book, “Earn Over $100,000 Selling Cars – Every Year,” is relied upon by managers a

Dr. ColorChip Introduces Cost-Effective Alternative to Professional Cosmetic Maintenance and Vehicle Reconditioning Services LAKE PARK, FL – South Florida-based Dr. ColorChip, a nationwide leader in the automotive touch-up paint  industry, today a

YouTube spots jump on humorous video trends to bring new product to market. San Francisco, CA — ClearMechanic, provider of technology to improve the auto repair experience, today released the first in a variety of spoof infomercials to promote

When the president delivers his State of the Union address, he doesn’t wear a tank top, sandals and swig Jaeger from a bottle. Nor would you expect to see congregants shooting craps during church. And while spectators at a playoff game aren’t exp

Foster City, CA — The cheapest place in America to insure a car is rural Arizona, a new study from CarInsurance.com finds. The most expensive is the Detroit metro area – with a $3,483 difference in average annual premiums between the two. Car