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10 Essential Steps to Successful Facebook Ads

Let’s talk about the unique challenges today for dealers when it comes to social media. Many still believe social media marketing is “free.” I don’t have to remind you that nothing in life or business is ever free. Social media marketing take
Aug 15, 2012

Auto Data Direct, Inc., Selected as Authorized Provider for Georgia Salvage Dealers

TALLAHASSEE, Fla. — Effective July 1, 2012, with the passage of House Bill 872 during the 2012 session of the Georgia General Assembly, any business operating as a scrap metal processor, secondary metals recycler, or used motor vehicle parts d
Aug 15, 2012
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MetroGistics’ Growth Prompts Relocation to Larger Office 11,000-Square-Foot Space Will Include Dedicated Call Center

Saint Louis – MetroGistics, a full-service vehicle transportation company based in Saint Louis, has announced it has relocated from South 7th Street to a much larger space at 110 Rock Cliff Court, Suite D. While it has also recently opened a branch
Aug 15, 2012

Ally Financial Announces Additional Board Members

DETROIT — Ally Financial Inc. (Ally) announced that Gerald Greenwald and Henry S. Miller have been elected to its board of directors.  The appointments, as well as the re-election of the current members of the Ally board, occurred earlier tod
Aug 15, 2012
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Netsertive Digital Ad Company Set to Double in Size, Online Platform Driving Sales to Dealers Nationwide

Netsertive, a fast-growing ad tech firm specializing in localized digital advertising and channel marketing technology, recently announced that it has closed $10 million in a combination of a $7.3 million round of Series B equity financing and a $2.5
Aug 15, 2012
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ChannelNet and iTapMenu Form Partnership to bring iPad-Based F&I Menu Selling to Automotive Showrooms

Detroit, MI, and Carmel, IN – ChannelNet and iTapMenu announced that a Value Added Reseller (VAR) agreement has been established between the companies.  ChannelNet has over 27 years of experience providing automotive brands and dealers with innova
Aug 15, 2012
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‘From Runway to Driveway,’ Ford Fusion and Fashion Meet in Atlanta

ATLANTA – Fashion has made a comeback. The days of apathetic aesthetics in favor of products that simply function are over. The trend now is to have it all – style, function and an affordable price. This is true in the design areas of all industr
Aug 15, 2012

Study Shows Men Spend More Time and Money Car Shopping Than Women

CAMBRIDGE, Mass. — A study released today by CarGurus, the auto research and shopping site, suggests that when it comes to buying a car, men tend to shop longer and spend more than women. The CarGurus study, which examined gender differences in ca
Aug 15, 2012

The Art of Recruiting and Retaining Women in your Dealership, Part 3

Note: This is the final part of a three part series on a subject that needs more that a single column to do it justice, because women are critical to your success. Understanding the buying process Understanding the differences in how men and women bu
Aug 15, 2012