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Retail Automotive Expert Discusses How The Internet is Not the Primary Marketing Channel
Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, will share with you a nine-month study done with over 3,000 in-market automotive customers. The following things were addressed in the study: Why customers get on the Intern
Aug 22, 2012
Owner of Team Velocity Marketing and General Manager at Red McCombs Ford Reveal How Red McCombs Ford Uses an Integrated Marketing Strategy to Increase Sales and Service Revenue
Using an integrated, targeted and digital marketing strategy to attract, sell, service and retain customers for less cost helped Red McCombs Ford finish number one in the San Antonio market, with sales up 24% over the same period last year, 160% with
Aug 22, 2012
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Kbb.com: Best Deals of the Year Available Now
According to Alec Gutierrez, senior market analyst of automotive insights, Kelley Blue Book, summer clearance events are in full swing and consumers seeking a new ride will find some of the best deals of the year at their local dealership. Manufact
Aug 22, 2012
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Liquid Motors Continues Expansion and Growth with the Addition of Greg Lubrani
Dallas, TX — Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automotive industry, announced the addition of Greg Lubrani as Chief Operating Officer. In this capacity, Mr. Lubrani will work with t
Aug 22, 2012
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Finance & Insurance News
Bankrate.com: National Auto Loan Rates Fall to 4.45%
According to Bankrate.com, auto loan rates were down this week, with the average rate for a 60-month new-car loan falling 1 basis point, to 4.45 percent, a new record low. Click here for more information from Bankrate.com.
Aug 22, 2012
Insurance Auto Auctions Raises over $140,000 for Alex’s Lemonade Stand Foundation to Battle Childhood Cancer
IAA branches nationwide raise critical funds during 9th annual National Lemonade Days WESTCHESTER, Ill. — Insurance Auto Auctions, Inc. (IAA) the leading live and live-online salvage auto auction company and wholly-owned subsidiary of KAR Aucti
Aug 22, 2012
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OTC® Introduces Family of Tire Bead Seater Tools
Launched as part of the new Tire Service Line Owatonna, MN – OTC, a division of Service Solutions, LLC, has unveiled a new line of Tire Bead Seaters (P/N’s 5700, 5702, 5713). Designed with productivity and safety in mind, these tools take
Aug 22, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Maritz Research Study Finds More than 1 in 10 Car Buyers Skip the Test Drive
Test drives are fundamental to car dealership operations, and from the customer’s point of view they are a great touch point to experience everything a car has to offer, but according to a recent Maritz Research study 11.4% of car buyers didn’t t
Aug 21, 2012
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NCM® Associates and ReverseRisk Team Up With Game-Changing Technology That Turns Live Automotive Dealership Data into Actionable Business Intelligence
Overland Park, Kan. — NCM Associates, a leading provider of automotive 20 Group, retail consulting, management training, and operations Benchmark® analysis services to franchised and independent auto dealers, today announced its partnership
Aug 21, 2012