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Founder of WomenCertified Details How to Sell Automotive Products to Women on the Internet

What really works online with women depends on a number of variables including: how she uses the Internet, if she’s a mom, her lifestyle and her shopping preferences. Delia Passi, CEO of Medelia Inc. and founder of WomenCertified, will teach you a
Sep 6, 2012
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Interview with Shawn Reardon, Internet Director Ideal Nissan

Ideal Nissan is the Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards – scoring higher than nearly 3,000 other dealerships and dealership groups nationwide. Co-sponsored by Dealer Communications and Dataium, LLC, the Digita
Sep 6, 2012

Average Unique Visitors Up in August 2012

According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 61% during the month of July 2012. This information is based on statistics for national automotive Internet behavior for August 2012. Below are a
Sep 6, 2012

P-F Weld & Work Clamp Makes Impossible Pulls Possible

WEST BOYLSTON, MA — Porter-Ferguson’s Weld & Work™ Multi-Angle Swiveling Clamp makes it easy for auto body technicians to clamp or hold difficult pulls – even those previously thought impossible. The Weld & Work Clamp is a two
Sep 6, 2012

Using Technology to Determine your Office Size

When I speak to dealers or controllers, the two most common questions that I get are: “What is the best DMS system?” and “How many people do I need in the accounting office?” Both answers to these questions depend on your situation. The best
Sep 5, 2012

It’s ‘Make or Break’ Time for New-car Classified Efforts

To maintain profitability, it’s been mandatory for years to utilize comprehensive, well-distributed classified ads. It is important for dealers to have an online presence with new-car classifieds since many consumers start researching their next ca
Sep 5, 2012
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Bench Controls Now Available for Shockwave™-Equipped SmartLiftÒ Inground Lifts

Madison, Ind. – A new bench controls package from Rotary Lift makes it possible to integrate the operating controls and power unit of a Shockwave-equipped SmartLiftÒ inground lift into workbench systems produced by a number of manufacturers. Custo
Sep 5, 2012
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More Independent Auction Partners Select OVE.com as Their Digital Solution

150 Independent Auction Partners Contribute to OVE.com Achieving Key Growth Milestone ATLANTA – As independent auctions across the U.S. and Canada look for more ways to drive business results, they are increasingly turning to OVE.com – the indust
Sep 5, 2012

Dodge Brand Launches New Dodge Dart TV Ad as Marketing Launch Shifts Into High Gear

AUBURN HILLS, Mich.  — A change is in the air and it’s not just in the weather. Labor Day may mark the unofficial end of the summer, but it also signifies the beginning of fall, which means football, baseball pennant races, television se
Sep 5, 2012