Dealerships across the country are utilizing integrated, multi-media marketing programs and data analysis to locate and attract the prospects with the highest probability of buying. Red McCombs Ford utilized a targeted digital marketing strategy to a

Prominent Automotive Video Channel Rapidly Maintains Viewers IRVINE, Calif. —  Autobytel Inc. (Nasdaq:ABTL), the company dedicated to helping dealers and car-buyers connect online, announced that the Autobytel YouTube Channel continues to gain

How many times over the past 10 years have you heard the following words/phrases…. customer loyalty, owner loyalty, customer retention, reward programs, loyalty programs? The folks at Twitter use the term “trending” to describe popular stor

As a specialist in spend management and operations, I have developed a respect, a trust and a reliance on well-conceived and well developed performance metrics. Performance metrics allow us to check in on performance levels and quickly know where we

J.W. “Bill” Marriott, Jr. is chairman and chief executive officer of Marriott International, Inc., one of the world’s largest lodging companies. The successor of the highly successful hotel change is a brilliant leader who clearly understan

Global quality survey through J.D. Power and Associates establishes quality benchmarks and provides an industry road map for exploring significant culture and process changes SOUTHFIELD, Mich. — The methods for measuring quality in the automotive i

FRANKLIN, Tenn.  – Turning in a leased car is about to get easier, quicker and more convenient for customers of two Japanese brands.  Nissan and Infiniti dealers now have a new app called RPM Mobile.  It allows dealers to complete a lease return

Bridgeton, MO – Hunter’s Road Force Touch® balancer with Hunter’s patented StraightTrak feature is now essential equipment for all KIA Dealerships in the US. By measuring the lateral force, or tire pull, StraightTrak shows the technician optim

NEW YORK, Sept. 18, 2012 – The all-new Ford Fusion is the most fuel-efficient midsize sedan in America with an EPA-certified 47 mpg city, 47 mpg highway and 47 mpg combined fuel economy rating for its hybrid model. All-new Ford Fusion is America’