I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women.  One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at,

Innovative software uses proprietary algorithm to instantly generate vehicle condition report with standardized grade ATLANTA – The United States Patent and Trademark Office (USPTO) recently awarded patent No. 8,230,362 to Manheim for its computer-

DETROIT — Automobile dealers serve as pillars of strength in their communities across the United States, particularly when it comes to charitable giving, according to a recent survey by Ally Financial. Survey data shows that nearly two-thirds

“Check-ins,” “likes,” “follows” and “recommendations” aren’t just for restaurants and retail shops anymore. Car shoppers are increasingly accessing reviews, places, location-based social media networks and other mobile websites and

NEW YORK — The Conference Board Consumer Confidence Index®, which had declined in August, improved in September. The Index now stands at 70.3 (1985=100), up from 61.3 in August. The Expectations Index increased to 83.7 from 71.1. The Present S

Some interesting pricing patterns have developed in the used-car industry since April as the pace of price declines among car segments has continuously picked up. So far in September, used-car prices have dropped –2.0%, compared to April when price

Grassroots walks across the country in October mobilize employees, dealers, customers DETROIT – Chevrolet and General Motors employees, dealers and customers are again uniting against breast cancer, hoping to exceed the nearly $1.1 million raised b

SANTA MONICA, CA – The driverless car law signed this week by Gov. Jerry Brown at a ceremony at Google’s headquarters in Mountain View poses threats to Californians’ safety and privacy, Consumer Watchdog said. SB 1298 directs the Department of

To learn how to sell more new and pre-owned vehicles more profitably it is always beneficial to learn best practices and techniques that have worked at other dealerships. With more knowledge on how customers approach the buying process, you can bette