September 2012 SAAR Estimated at 14.6M; Incentive Spending Down Almost 7 Percent SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasting information, today released its September 2012 sales and incentives fo

Tracking the return on ad spend has always been a challenge for dealers for both online and traditional campaigns. For instance, although Google is the primary source of direct traffic to a dealer’s website, almost 70% of these shoppers are using y

Video is the number one format (Google’s 2011 Automotive Shopper Study) to connect with car buyers in today’s market. AJ LeBlanc, the managing partner of Car-mercial.com, will review with you a pull (search engine) strategy of techniques and tips

WASHINGTON, DC – In a press conference today, Cally Houck joined Senators Barbara Boxer and Charles Schumer and safety advocates, to announce an exciting development in her battle to get dangerous rental cars off the road. Earlier this year, Cally

Toronto, Ontario – “A tentative agreement has been reached between Chrysler Canada and the CAW. We extend our appreciation to our Canadian workforce for their patience during this pivotal round of collective bargaining. We will not commen

New Program Offers Used Car Buyers $200 Toward a Down Payment Naperville, Ill. – Motozuma, the first-of-its-kind automotive social savings website, today launched a new program for used car buyers. Prospective buyers may set up a free Motozuma acco

Consumers have a chance to enter and win a new 2013 Fiat 500 Auburn Hills, Mich. – This year marks the 20th MONOPOLY Game at McDonald’s and to celebrate the FIAT brand is offering game players a chance to win a new 2013 Fiat 500. The Game beg

FVC has introduced the most advanced and important program to determine the true mechanical condition of OBD-II equipped vehicles. FVC’s new ETA (Electronic Trend Analysis) is a proprietary and patented program that provides advanced information as

Google alone to account for 41.3% of total U.S. digital ad revenues in 2012 NEW YORK, NY — eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experien