The XLVII Super Bowl is just two months away and already reports are out about what companies are buying what in terms of Super Bowl ad time. AdAge put together a list of companies (including the creative for the ad if known) so far that have bought

I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivat

Proposed Buyers Guide Sticker Advises Consumers to Seek Vehicle Information History via FTC.gov and Directs Spanish Speakers to a Spanish Version of the Guide As part of the Federal Trade Commission’s systematic review of all of the agency’s rule

NEW YORK — Carfax has extended its support of the National Kidney Foundation by promoting the donation of used cars. For vehicles donated to the Kidney Cars program, Carfax makes the donation part of the vehicle’s history by adding a rec

SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the premier resource for car shopping and automotive information, advises all buyers to take a moment to carefully review their sales contracts before

Auburn Hills, Mich. – The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D Show held Nov. 28 in Detroit. “Seduction” represents the unique characteristics of the Fiat 500 Abarth as a sensual and st

FORT LAUDERDALE, Fla. — AutoNation, Inc. (NYSE: AN), America’s largest automotive retailer, announced today that it has signed agreements to acquire Audi, Porsche and three Volkswagen stores in the Dallas, Texas market from Boardwalk Aut

Auburn Hills, Mich. – Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the announcement of the all-new battery electric Fiat 500e at the L.A. International Auto Show. Auto show attendees and fans have the cha

Automaker’s new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif. — Coffee shops, malls, restaurants, concert venues, even the office are all check-in locations that can help raise money for a good