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Kantar Media Reports U.S. Advertising Expenditures Increased 7.1% in the Third Quarter of 2012
NEW YORK — Total advertising expenditures in the third quarter of 2012 increased 7.1 percent from a year ago and finished the period at $34.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertisi
Dec 18, 2012
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Deloitte Consumer Spending Index Retreats
NEW YORK — After nearly a year of steady gains, the Deloitte Consumer Spending Index (Index) fell in November due to a slowdown in the rise of new home prices and an accelerating decline in real wages. The Index tracks consumer cash flow as
Dec 18, 2012
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The Suburban Collection Adds Fisker to Product Lineup
TROY, Mich. — The Suburban Collection has acquired the Fisker automotive franchise for Michigan. The franchise was purchased from the Serra Automotive Group. No purchase price was disclosed. “Fisker is a major player in the future dev
Dec 18, 2012
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vAuto Genius Labs To Release AutoVisorTM Tool For Dealers A Solution To Build Confidence On ‘Both Sides of The Sales Desk’
OAK BROOK, IL – vAuto Genius Labs announces plans to release AutoVisor, a solution to build confidence for dealers and customers in every used vehicle opportunity. AutoVisor will officially debut at the National Automobile Dealers Association confe
Dec 18, 2012
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Edmunds.com Sponsors ‘Hack-O-Motive’ Event to Identify and Overcome Car-Buying Obstacles
SANTA MONICA, Calif. — Auto industry insiders, car buyers and other innovative thinkers are invited to register for Edmunds.com’s “Hack-O-Motive,” a two-day event that aims to re-imagine the car shopping experience by bringing tog
Dec 18, 2012
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Infiniti Announces New Naming Strategy
HONG KONG – Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning wit
Dec 18, 2012
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Automotive Ad Spend Up in 2012
According to a story from MediaPost.com, Millenial Media ad network data showed that automotive was the fastest-growing ad category in the third quarter of 2012. The story said ad spend in the automotive industry has been up 26%. Click here to read t
Dec 18, 2012
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Survey Reveals More Vehicle Shoppers Depend on Mobile Devices and Social Media
Mobile-Friendly Research Tools and Social Networking Gain Traction Among Vehicle Buyers PORTLAND, OR– According to a recent survey of online vehicle shoppers commissioned by Chrome Data, a leading provider of high-value vehicle content, applica
Dec 18, 2012
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New Research on QR Codes and Mobile Apps: What Consumers Want
Auto service customers demand tangible value and efficiencies such as coupons and online appointment scheduling — not generic, sales-y info, according to DMEautomotive DAYTONA BEACH, Fla. — DMEautomotive (DMEa), the leader in science-base
Dec 18, 2012