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Leasing Growth and Incentive Changes to Improve Fleet Market
From Automotive News, voices from Experian and Ally Financial explain the changing environment in rental and fleet market. Reasons for past plummets, incentive changes and the role that dealers play in keeping fleet and leasing up are viewable in the
Mar 21, 2013
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From Dealer to Leader: United Nissan’s Speedy Service Teaches Quick Boosts in Sales and Morale
From Automotive News, an interview with United Nissan’s Owner Don Foreman reveals management tactics for the service office to please customers, raise morale and improve sales. Learn about preparing easier rentals for people being serviced that
Mar 21, 2013
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Attract, convert and retain customers across any channel with Autonomy Optimost
It’s no surprise that marketers must continuously adapt to the demands and expectations of their audience. Wouldn’t it be great if you could to take the guesswork out of making effective business decisions, streamlining marketing operat
Mar 21, 2013
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Manager Productivity = Dealer Profit
Technology has changed the way we do business, and today’s customer has more information at their fingertips than ever before. Even better, that same technology is driving buying traffic to your dealership every day, and your challenge now is conve
Mar 20, 2013
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Infographic on Millenials, the Manic Mobile Shopper
Entrepreneur reports on 16-34 year old’s shopping habits. Mobile device usage, apps and e-commerce accessibility are highlighted as key needs for successful appeal to the younger generation. Click here to read more at Entrepreneur.com>>
Mar 20, 2013
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Strong Used Sales Volume Reported for 2013
NADA’s 2013 used report remarks on the high the auto industry is currently experiencing during this time of economic recovery. Used truck sales and limiting factors, as well as the climb in new truck sales are the focal point of this report: Re
Mar 20, 2013
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Reverse Auctions, Fad or Future?
From Entrepreneur.com, successful new start-up Yumani takes auctions to the consumer. Retailers do the bidding, and the lowest auction “wins”. A sign of the changing, consumer-geared environment? See more below: Click here to read more on
Mar 20, 2013
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Marketing Has Evolved; Evolve With It
From Entrepreneur.com, any dealer-marketer should take these market changes into consideration when approaching this generation of opinionated consumers. Get recommendations on good self-analysis tactics, such as how to improve rather than change, ad
Mar 20, 2013
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Turn Your Outbound, In
According to Sokolic Media, your outbound sales strategies need to do a 180. Gain strategies that study a reactive consumer who feels smarter, and both prepared and wary of being sold to. Take charge of the educational value of your site and give the
Mar 20, 2013