According to Ad Age, after a year-long celibacy from the hallmark social media venue, General Motors has returned to Facebook’s paid advertising. Paid advertising makes up most of Facebook’s bread and butter, and  Zuckerberg welcomed GM&

According to The Detroit News, Senator Debbie Stabenow is pushing to re-open the federal auto loan program. Comments from Congress and the Energy Department indicate support in Washington to be unfavorable, however, with so many applications and so m

New Ford F-150 SVT Raptor Special Edition answers customer calls for more exclusivity in addition to Raptor’s unmatched off-road capability Raptor Special Edition features a unique exterior color, exterior graphics and interior styling Raptor Speci

Search Engine Watch suggests giving your online marketing efforts a fresh look for spring. Re-evaluate your audience, take note of the market shift and do not forget that the search landscape is constantly changing. Make sure your key terms are up-to

Take a look at the “eBay Thanks You” campaign. Visual storytelling can shape your brand. In both retail and reality, consumers connect with eBay through this beautifully filmed, well-written personal memorandum to a man’s first Harl

From Eyes On Sales, managers explain the major reasons salespeople hate sales meetings, and what kind of value they should and should not have. Avoiding time-wasters, increasing productivity, and limiting talks of budget and goal-setting are some sug

According to Eyes On Sales, leadership does not take micro-managing but helpful guidance. How can Sales Managers develop trust, and improve the performance of the salesmen they oversee? Providing helpful guidance, rather than encouraging more sales c

EyesOnSales explains how to differentiate your email from the next salesman’s. View some best-practices you should re-develop when communicating with the modern consumer. These tips will likely get more response from cold leads. Two examples ar

Dealerships marketers can take a step back from haggling with their budget planners when it comes to digital marketing. However, the ease of online marketing dictates that content must be superb. Without proper planning or strategy, no clear branding