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What Not to Miss: Google Plus for Marketers

Good social media campaigns have grasped Facebook, YouTube, and know the up-and-coming value of Twitter. According to Uberflip, Google+ is still an underused marketing platform, despite being the second-largest social network in the world. Find out h
Apr 17, 2013
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Rethinking Marketing Strategy for Digital Consumers

According to Branding Strategy Insider, the sales “funnel” that retailers used to rely on needs some tweaking. With a much more complex digital trail leading consumers from TV to internet to Facebook or Twitter, most companies need to ove
Apr 17, 2013
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Advanced Closing Sales Training Online Course Released By Joe Verde

ORANGE COUNTY, CALIFORNIA – Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, now have access to a new advanced training course that focuses on how to become a “master closer” in the automotive bus
Apr 16, 2013
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Best Practices for Used Vehicle Investments

vAuto provides insight on dealership inventory management. Keeping an eye on your ROI will help dealers develop discipline in purchase so that gross profits expand. Holding onto cars that have too much investment in them already represent major loss
Apr 16, 2013
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Google Analytics Tips for Email Campaign Tracking

Smart Insights suggests some new and improved tactics for using Google Analytics to improve your email marketing. Advanced segments can establish patterns for the way that visitors behave after viewing certain emails, and setting up goals in Analytic
Apr 16, 2013
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Social Media Security: Train Your Employees to Safeguard Your Business

Entrepreneur Magazine suggests that businesses take social media security more seriously. Where do dealers draw the line between personal and professional? Take some tips from the U.S. Military and consider what information is business- and customer-
Apr 16, 2013
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5 Mistakes to Avoid with Pay-Per-Click Advertising

Entrepreneur provides some useful tips to avoid when engaging in PPC advertising. Some useful tips for PPC veterans and those just starting out on this commonly misused (and costly) marketing tool include: Stop relying on “broad-match” ke
Apr 16, 2013
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Regulatory Highlights: F&I Income Changes, Mobile Ad Regulations and Legal Defect Clauses

This quarter in the auto industry has undergone many changes in auto sale, lawsuits and financial regulations. Keeping up with rules and regulations as they change and adjust for new cases is an essential part of avoiding federal and state-wide pitfa
Apr 16, 2013
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NHTSA Recalls: Side Air Bags May Rupture, and Parking Brake Cable Malfunctions

NHTSA covered 4 Japanese Manufacturers’ major recall that tanked Toyota’s stock this week in the following campaign. Check out some cable malfunctions from Chrysler group as well. Please click on the following NHTSA Campaign ID links to v
Apr 16, 2013