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Are You Making Customers or Making Money?
Are you making customers or making money? The correct answer, of course, is “yes.” Obviously, you can’t make money without customers; yet simply having a large customer base won’t automatically make you any money. One west coast dealer summed
Jul 9, 2013
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Want More Customers? How to Keep the Ones you already Have!
In mid-1995, AOL and Prodigy were launching what most believe was the first foray into providing automotive purchase and product review data to the public via what we now know as the Internet. The Internet has become such a way of life today for ever
Jul 9, 2013
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Dealertrack Joins General Motors’ Dealer Technology Assistance Program
LAKE SUCCESS, N.Y. – Dealertrack announced the company is participating in the new Dealer Technology Assistance Program (DTAP) for General Motors (GM) dealers. As part of the GM DTAP, which supports the certification of technology and services
Jul 9, 2013
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GM will Discontinue Cadillac Escalade EXT Pickup
According to Left Lane, GM will discontinue the Cadillac Escalade EXT pickup. Like its defunct Chevrolet Avalanche sibling, the EXT is distinguished by a versatile midgate system that replaces the traditional wall between the interior and the pickup
Jul 9, 2013
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NHTSA Set to Reveal Online Vehicle Recall Search Tool
According to The Detroit News, NHTSA is set to reveal online vehicle recall search tool. Washington — The National Highway Traffic Safety Administration is getting close to finalizing a database that will allow the nation’s 240 million car and tr
Jul 8, 2013
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How a Paperless Service Department Reduces Warranty Chargebacks for Fields BMW
As a dealer, you don’t notice it for some time, how all the paperwork your dealership generates as it sells and services vehicles starts to amass. First, it’s a few file cabinets, then banker’s boxes stacked in every available nook and cranny u
Jul 8, 2013
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Chevy Makes a Bold Move with Start-stop Technology on the Malibu
According to Detroit Free Press, Chevy makes a bold move with start-stop technology on the Malibu. Imagine shutting off your engine at every red light or stop sign, then turning on the ignition when the light turns green. Chevrolet is betting on a fu
Jul 8, 2013
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Chrysler Voluntarily Recalls 712,000 Vehicles
According to Cars.com, Chrysler recalls 712,000 vehicles. Chrysler is voluntarily recalling an estimated 712,084 vehicles in four separate actions due to problems with various safety features, the automaker announced this week. It’s more bad ne
Jul 8, 2013
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5 Reasons Your Shop Website is your #1 Salesperson
5 reasons your shop website is your #1 salesperson, from Stratosphere Studio. Every auto body shop relies heavily on its sales team to maintain excellent customer service and secure work for the shop technicians. It can be a tough job, so it’s unde
Jul 8, 2013