In my conversations and travels, I encounter two different types of dealers. The first group often struggles with aged units in their used vehicle inventories, persistent wholesale losses and an as-yet unfulfilled desire to increase their sales volum

Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don’t need lots of technology to take advantage of the high quali

Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re spending thousands every month on a litany of marketing activities. Your vendors are drowning you in

Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely t

How to recruit talented employees to enhance customer service, from Customer Think. Happy employees make for motivated people who want to deliver the best customer service they can to assist consumers and clients. These are the people who become the

Create successful social media content in 4 steps, according to Marketingland. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced

For more than 40 years Len Stoler has been an automotive institution in Maryland. What began as a small Ford dealership in Owings Mill in 1968 has turned into a regional powerhouse with 12 dealerships representing 14 franchises while selling more tha

Pre-owned prices stuck in reverse, according to The Detroit News. Is that new set of wheels out of your price range? Used cars have gotten more affordable, especially if you’re looking for a small car or a hybrid. Used car prices have been falling

AFS Acceptance, LLC, a full-service auto finance company serving the subprime financing needs of franchise and independent car dealers, has secured $20 million in subordinate debt to support expansion of its business. The injection of liquidity suppo