CPO sales set quarterly record, according to Used Car News. The second quarter was the best ever for certified pre-owned sales. AutoData Corp. reports sales of 548,676, up 18.7 percent from the 2nd quarter a year ago and up 10.3 percent from the firs

Sliding gas prices lead to increasing depreciation rates for fuel-efficient vehicles, according to Auto Remarketing. It seems as gas prices are returning to more normal levels as summer wraps up, consumers may be losing interest in fuel-efficient veh

Equifax announced the availability of a new product, Equifax Dimensions™, which delivers a more in-depth picture of past credit behavior in order to better predict future credit trends. Using this new solution, lenders can see up to two-years’ wo

5 ways technology eases car-buying anxiety from iMediaConnection. For me, walking the car lot on a Saturday is nearly as fun as a day at the golf course. The shoptalk is great, I get to take something for a spin, and even if I don’t come out with t

Multi-channel attribution modeling: the good, bad and ugly models, from Occam’s Razor by Avinash Kaushik. There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We ha

4 Google changes that could impact your holiday ROI, according to Search Engine Watch. If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobi

eBay Motors announced the launch of a national subscriptions program for auto dealers, enabling small and mid-size dealerships to reach millions of car shoppers across the nation for a fixed subscription rate. With the subscription program, dealers c

Social media user demographics from Ragan.com. Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies ne

The 5 most useless metrics in marketing, from iMediaConnection. Digital marketing is an uncertain environment. Apart from the new channels and modes of interaction with consumers, there’s also the ability to record, measure, and report on every