How much easier would it be to hire great employees if you only attracted cream-of-the-crop applicants? Unfortunately, the reality today is quite different, as only 20 percent of salespeople turn out to be star closers. On the fortunate side, I’ve

On January 9, 2007 Steve Jobs announced the launch of the iPhone at the Macworld convention and launched a revolution in the way people consumed the web.As Apple and their competitors began shipping millions of smartphones to the masses, the need for

The 6 psychological triggers behind viral content, according to Ragan.com. Your boss or client barges into your office and demands a viral video or Facebook post. You start to sweat. How can you make that happen? How can you get people to emphaticall

DealerRater, the world’s premier car dealer review web site, today announced the launch of its new Certified Service Center Program. Recent studies show that online searches for auto repair and maintenance have grown 66 percent in the past three ye

The best marketing ideas that never saw the light of day, from iMedia Connection. It’s the idea that still makes you wake up in a cold sweat. You spent weeks coming up with the perfect pitch for the perfect campaign that would put both you and

2014 Camaro Z/28 to hit dealers early next year, according to The Detroit News. General Motors Co.’s new 2014 Chevrolet Camaro Z/28 will be available late in the first quarter next year and is aimed at racing enthusiasts who want to drive the sport

Google Automotive released a study in July 2013 titled: “The Road to Winning Drivers: What Drivers Want in Automotive Aftermarket Service.” It is filled with data that suggests service customers could be yours for the taking if you apply the righ

If someone told you that the greenest, most environmentally friendly technology gaining prominence was diesel, you might think he or she were crazy. After all, isn’t diesel the noisy, noxious, nasty-smelling technology that has plagued the world’

AutoUSA Internet Sales Solutions today announced that Nielsen Auto Group is achieving better closing rates and lower cost-per-sale on leads generated by Payment Pro℠ than on leads generated by any other source. The five-store group based in norther