Unlocking the potential of real-time marketing, according to Marketing Profs. Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scra

According to The Detroit Bureau, flying car takes another step toward reality. Every few years, an inventor gets the public a little closer what was once envisioned by Henry Ford: a flying car. “Mark my word: a combination airplane and motor car is

Best cars for every type of driver, according to Kiplinger. When it comes to choosing a car, there’s no one-size-fits-all. Each car buyer has a different style and a different set of criteria for what’s important — not to mention a differen

According to The Detroit News, automakers find balance in supply, demand. The average number of days it takes to sell cars and trucks is at its highest since 2009, but analysts aren’t too concerned because automakers may have found the sweet spot o

2 Simple but brilliant content marketing examples from the Great White North, from Convince & Convert. Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he

MPi, a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that EDGE WorldClass has been endorsed by Jaguar Land Rover North America, LLC (JLRNA.) MPi and JLRNA are also teaming up to off

Using blogging to increase your dealership traffic, from Stratosphere Studio. If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business.

Mercedes dangles bounties pushing dealers for top service, according to Bloomberg. A Bellagio casino staffer wheeled $60 million in poker chips onto the ballroom stage to show the value of improving service at U.S. Mercedes-Benz dealerships. The chip

This past July, Honda of Ocala faced the challenge of growing their dealership using multiple forms of media and multiple vendors. Tom Moore found that, not only did dealing with multiple vendors take valuable time, traditional and digital marketing