Lead acquisition 101, from Stratosphere Studio. At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely

Google+ launches social ad, according to Search Engine Watch. Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept of +P

15 tips about social media and the law, from Ragan.com. At TopRank Online Marketing, Monday mornings are usually filled with coffee, the clicking and clacking of keyboards and the chatter of internal meetings. But a recent Monday was full of social m

Edmunds.com and Carfax today announced a new agreement that enables dealers and manufacturers to include Carfax® Vehicle History Reports™ for used cars listed on Edmunds.com. Starting in early 2014, dealers who use Carfax can provide potential buy

Big data and marketing: don’t believe everything you read, according to Marketing Daily. With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies R

The customer has spoken, and these cars are done, according to Detroit Free Press. The customer is frequently right. It’s hard to argue with that conclusion when you look at the cars and trucks automakers pulled the plug on this year. Some were mis

The 2015 Ford Mustang unveiled, from Pursuitist. Our first look at the all-new 2015 Ford Mustang has finally arrived with the unveiling of the the sixth generation of the iconic pony car. The new mustang’s design stays true to the spirit of the veh

Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System’s (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers usi

Maritz Motivation Solutions study finds 70 percent of channel partners have two or more incentive programs competing for their attention Do channel rep incentive programs really work? That’s the key question for companies hoping to better engage th