Facebook’s news feed changes will require new marketing strategies, according to Ad Age. The news that Facebook is changing its news feed algorithm to deliver more “news” has marketers worried about maintaining reach and frequency o

Auto shoppers 71% more influenced by digital ads, according to ADWEEK. Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the

Tesla and GM in race for an affordable electric car, according to Detroit Free Press. The emergence of Tesla Motors as America’s fourth domestic automaker — a feat once viewed by the Detroit Three as practically implausible — poses a threat to

DealersLink®, the nation’s premier dealer-to-dealer marketplace and inventory management solutions company, plans to unveil a radical new enhancement of its cloud-based platform at the NADA Convention in New Orleans, Louisiana January 25th – 27t

At the upcoming National Automotive Dealers Association Convention and Expo 2014 (NADA 2014) in New Orleans, Ali Mendiola of Dealertrack Technologies (Nasdaq: TRAK) will be a featured workshop speaker. She will conduct three workshop sessions on how

10 bizarre inbound marketing strategies that actually work, from Business to Community. There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old, and the concept of using professional blog posts, socia

Auto dealer emissions certification bill clears house, heads to senate, according to Huffington Post. The U.S. House of Representatives has taken a step toward enabling automobile dealers to bypass a law requiring them to provide emissions certificat

Marketing Strategies for achieving business growth, from The Guardian. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in. Neil Addley, man

Toyota sees auto industry growth slowing in 2014, according to Forbes. Jim Lentz, chief executive of Toyota Motor’s North American region, says auto sales will continue to grow in 2014, but at a slower rate than in recent years. Automakers have