Auto/Mate Dealership Systems announced today that results from its Spring survey reveal that more than half of auto dealers have customer loyalty or rewards programs in their dealerships, and another 20 percent have plans to implement one soon or are

There is no denying consumers are using online resources to educate themselves before ever setting foot on the dealership lot. In fact, nine out of ten consumers begin the process of purchasing a car through internet research, with 47% of these queri

When you receive a list from a manufacturer informing you of customers who are driving an older vehicle or reaching the end of their lease and listing which customers are driving what models, what do you do with that goldmine of data? If you have an

During the past few years, “cloud computing” has become the favorite concept for web-based technology. A cloud DMS or CRM can be used in any area of the dealership where greater flexibility is required including the showroom, service drive, and p

Service departments across the nation are gearing up to handle the overwhelming demands that are coming due to large numbers of recalls, particularly with GM vehicles. With over four million vehicles recalled to date in 2014, dealerships need to be r

There’s More to Life Outside the Store We all eat, sleep, and breathe the car business. The problem is that we typically do it in the same place, with the same people, and the same perspective for most of our working lives. That’s not necessarily

Learning how to properly respond to customer objections is an important part of any well structured sales process. In order to understand why customers object, you need to be clear and honest about your methods of selling. Then, you will know how cus

Hint — Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on digital marketing, more dealers and managers are realizing the value of building their customer base instead of just riding the up and down marketin

Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin