By Sean Reyes, Chief Marketing Officer, Recall Masters
Even during the COVID-19 pandemic, traveling is still happening. But the difference right now is that a LOT more people are choosing to drive rather than fly. People feel better making these trips in the comfort of their vehicle simply because they see it as safer than air travel; in their own space with other members of their family, versus in a metal tube with hundreds of unknown people 35,000 feet in the air.
While travel during a pandemic is a personal choice (regardless of the method of travel), as far as the risk of COVID-19, there is another risk– and that is the health of their vehicle.
“…There is another risk– and that is the health of their vehicle.”
In the past, it was a common practice for consumers planning long-distance travel to have their vehicle checked out and serviced before traveling. Some vehicle owners still continue that tradition. However, while the pandemic continues, for many families, anything other than routine maintenance – especially those repairs that could put their vehicles out of commission for indeterminate amounts of time – may be put off with the thought process perhaps being, “We’ll be alright and get that repair done when we return.”
Because of this, there will probably be a larger percentage of potentially unsafe vehicles on the road.
While COVID-19 is absolutely a risk that people should consider when deciding to travel, they should also consider the safety of their vehicle if planning a road trip instead. Road safety is just as important – if not more so – because of the added number of road travelers. Now is a good time to reach out to your service customers and get them in for a vehicle safety check and any recalls that you have parts availability to complete.
“Now is a good time to reach out to your service customers and get them in for a vehicle safety check and any recalls that you have parts availability to complete.”
Don’t let your customers end up in a position where their travels are ruined by car trouble, much less a pandemic. This double whammy safety concern should be top of mind for everyone. To protect consumers, their family’s’ safety should always be first. Anybody choosing to drive versus fly out of the concern of a pandemic should be equally concerned about the safety of their vehicle.
About the Author
Sean Reyes oversees all marketing efforts at Recall Masters as Chief Marketing Officer. Sean’s experience spans more than 25 years of business development and strategic marketing experience, having worked in the automotive, healthcare, finance, and technology industries to serve customers like American Express, Toshiba, Western Digital, Cox Communications, Gateway, Novartis, Microsoft, IBM, Compaq, HP, Confident Financial Solutions, MyCustomerData, Toyota of Orange, and Fletcher Jones Mercedes Benz. While he has an accomplished portfolio of design, production, and coding skills, his strength is in “go-to-market” business modeling and digital marketing strategies.