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What’s Next for AI Search in 2026? A Dealer’s Guide to What’s Coming and What to Do About It
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How to Effectively Apply Consequences
In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair,…
Dealer News February 1
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s…
Dealer News February 1
How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet…
Dealer News February 1
Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it's measurable. I’m still caught off-guard when…
Event News February 1
Interview with Mel Watson, General Manager of BMW of Spokane
Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager…
Dealer News February 1
4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships…
Dealer News February 1
Interview With Don Hall – Part II
As mentioned in the January issue, Don Hall and I spent numerous hours together attempting to take a…
Dealer News February 1
DMS and Gross Profit Metrics
Management thinker Peter Drucker is often quoted as saying that "You can't manage what you can't measure." DMS…
Dealer News February 1
Stop Banging Your Bruised Head & Start Pushing Accessories a Smarter Way
My annual trek to the November massive SEMA/AAPEX show, 50th anniversary at that, got me all excited when…
Dealer News February 1
