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Generative AI and the Dealership: How GPT Tools Are Changing Expectations from the Lot to the Bay
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Automotive Mobile Ad Spend Jumps 200%
Baltimore, MD — Millennial Media, the independent leader in mobile advertising, recently released a comprehensive whitepaper on mobile advertising…
Dealer News September 21How Do You Think The Auto Industry is Doing?
NEW YORK — The latest Harris Poll measuring how the public perceives twenty-two of the nation’s largest industries…
Dealer News September 21Are Chevy’s Ads Working?
What do you think of the “Chevy Runs Deep” ad campaign? Do you think it is working? Is…
Dealer News September 21smart Brand Launches an unbig Ad
MONTVALE, N.J. — smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its…
Dealer News September 21Ad Campaign Continues ‘Imported from Detroit’ Message
Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new…
Dealer News September 21Nissan Brings the Next Level of Innovative Marketing
FRANKLIN, Tenn. — Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony…
Dealer News September 21Dealer.com Director of Digital Marketing Discusses the Scalability of Personalized Customer Service in the Social Age
Remember the days of face recognition and outstanding customer service? Well, they’re back. Social media allows you to…
Dealer News September 21Director of e-Marketing Teaches Inexpensive Techniques to Market Business Online Using Web Video, Blogs and Facebook
There is no “right” way to electronically market your business. There are, however, proven practices to help maximize…
Dealer News September 21Driving a Fuel-Efficient Vehicle is not the Only Way to Save Gas
ANN ARBOR, Mich.—While driving a fuel-efficient vehicle is the best way to save gas, motorists can still cut…
Dealer News September 21