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What Happened to Test Drives?
Do new car shoppers test drive cars anymore before they buy them? A recent story from The Detroit…
Dealer News November 23Survey: Facebook Brand Pages Lag Behind In ‘Likes’
San Jose, CA — Facebook brand pages have been ’liked‘ by only 9% of Internet users — trailing the number…
Dealer News November 23Holiday Ecommerce Sales to Grow 16.8% to $46.7 Billion in 2011
NEW YORK —The promise of convenience and cost savings online will bring more consumers than ever to shop…
Dealer News November 23First Three Weeks of November Exhibit Strong Online Spending Activity
RESTON, VA – comScore, a leader in measuring the digital world, reported holiday season retail e-commerce spending for the…
Dealer News November 23Building Trust Online is an Entire Dealership Effort
The J.D. Power Automotive Internet Roundtable held October 12, 2011 in Las Vegas hosted a panel discussion on…
Event News November 23Audi to Advertise During Super Bowl XLVI
HERNDON, Va. — Audi of America announced that it will advertise during Super Bowl XLVI, the brand’s fifth…
Dealer News November 23Study: Continued Owner Frustrations with Vehicle Navigation Systems
WESTLAKE VILLAGE, Calif. — Vehicle owners are continuing to experience a high number of problems with factory-installed navigation…
Dealer News November 23New Ads for Chrysler 300 Feature 1917 Poem by Michigan Poet Laureate Edgar A. Guest
Auburn Hills, Mich. – Words written nearly 100 years ago by a Michigan poet laureate about never quitting…
Dealer News November 23Ford Wins 2nd Annual Green Marketer of the Year Award
According to Nielsen’s blog, Ford Motor Company was awarded the company’s 2nd annual Nielsen Automotive Green Marketer of…
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