ASA-Ohio sponsors two educational meetings
COLLEYVILLE, TEXAS – Reductions in parts profits was the biggest concern voiced by more than 125 collision repairers who attended two Automotive Service Association-sponsored meetings recently in Ohio centered around State Farm’s electronic parts ordering pilot.
The meetings were open to everyone in the collision repair industry at no charge. The first meeting was held in the Cleveland area Sept. 18; the second in the Cincinnati area Sept. 19.
Denise Caspersen, manager of ASA’s collision division, presented the elements of the pilot to date, reviewed industry concerns, and collected any additional questions, concerns and suggestions from attendees.
Pilot operations of State Farm’s electronic parts ordering application, which was developed by PartsTrader, are now taking place in Grand Rapids, Mich.; Tucson, Ariz.; Birmingham, Ala.; and Charlotte, N.C.
Repairers are concerned over the pilot’s inclusion of a discounted manufacturer’s suggested retail selling price (MSRP) column. Suppliers have the option to provide a discounted MSRP along with the margins of the part and the quote price. If a supplier elects to provide a discounted MSRP along with a quote for a part, it could result in lower profit margins on parts for the collision repair shop if that part is selected.
State Farm stated in July that it does not ask for discounts on parts but if a supplier provides a discounted MSRP, this data is available to State Farm.
Repairers are responsible for recommending suppliers and determining their default OEM and preferred OEM suppliers. Once a Select Service shop requests a quote on an estimate, the quoting request is sent to all suppliers whose application “preferences” match the content of the estimate. Suppliers, just like repairers, are able to set preferences. Suppliers are also responsible for setting their market area, parts type, and rates of delivery.
Meeting attendees questioned why State Farm is doing this, what happens to repairers’ parts profits if this goes into effect, where is the efficiency, what State Farm sees as the future for collision claims and the size of their Select Service network – and the reigning question overall – where is the benefit to the collision repairers participating in the pilot?
“We continue to present to State Farm the concerns of ASA members. If State Farm cannot provide data showing how this application benefits collision repairers (operationally/financially), ASA will respond appropriately on behalf of repairers,” said Caspersen. “ASA has provided State Farm with a timeline for data and will be meeting with State Farm to assess future actions.”
ASA will continue to provide the industry with detailed information about the pilot program, and regularly engages with State Farm to address concerns and clarify details. ASA is focused on data centering around how this electronic parts ordering application will impact collision repair facilities.
Collision repairers may share their comments regarding the pilot by contacting Caspersen at [email protected], or by phone at (800) ASA-SHOP, ext. 106, or (817) 514-2906 (direct). ASA announcements addressing the State Farm pilot are conveniently located at www.ASAshop.org. Click on “Tools & Resources” (in the blue menu bar), then “State Farm Pilot Program.”
To learn more about ASA’s dedication to service and repair professionals, the value of ASA membership and how to join, visit www.ASAshop.org or call (800) 272-7467, ext. 361.
The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA advances professionalism and excellence in the industry through education, representation and member services. For additional information, including past news releases, go to www.ASAshop.org, or visit ASA’s legislative website at www.TakingTheHill.com.
