Paul Long, President of re:member group, will share with you his expertise on how to identify your loyal customers, and how to grow this fanbase to improve your bottom-line profitability.
When organizations explore reputation management, CRMs, and the “Apple store experience,” it all comes down to this: building loyal customers to your organization. It’s not about managing your reputation, or understanding your Klout Score. It’s about understanding and increasing your Net Promoter Score (NPS).
Paul Long will share with you the one question you should be asking your customers, and how to calculate and grow an organization’s Net Promoter Score.
What will you learn and what action items will you take back to the dealership?
1. Be able to define what a loyal customer is and how loyal customers will increase profitability.
2. Be able to identify and calculate the Net Promoter Score (NPS) at all levels of your organization.
3. Learn executable ideas on how to increase profitability by increasing the number of promoters in your dealership.
Paul Long, president of re:member group, has been increasing customer loyalty for over 15 years. He was integral to the development of the Northwest Airlines WorldPerks Program and has since used his extensive knowledge of and experience with loyalty programs to help businesses worldwide. Long particularly enjoys working with auto dealerships, and he has employed new technologies and cutting-edge strategies to create a state-of-the-art infrastructure for effective communications, member tracking, and rewards distribution.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Paul Long: Net Promoter: Would your Customers Recommend your Dealership? Build customer loyalty by consistently asking one question.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.
