M-B launches no-appointment quick service, from Automotive News.
Premier Express aims to get the work done in 30 minutes
Mercedes-Benz is rolling out quick service for basic maintenance that can be completed in as little as 30 minutes. No appointment is needed.
Premier Express employs two-technician teams to get the work done. Mercedes also is phasing in a digital service to book appointments.
The program, Premier Express, was piloted last year and will go nationwide in the first quarter.
It was “created to address one of the biggest pain points for our customers — time,” said Gareth Joyce, vice president of customer services for Mercedes-Benz USA.
Dealerships assign two-technician teams solely to do express work, Joyce said.
Customers whose vehicles need lubrication, filter changes and other basic maintenance can arrive without an appointment. They’ll be on their way in 30 minutes if they don’t want a free car wash and 45 if they do, the company says.
More complicated maintenance, such as brake work, takes 45 minutes without a wash and an hour with.
“We set up a workshop process that can deliver this,” Joyce said. The program was tested at a small number of dealerships last year.
