Experience the most attended fixed operations session from the 13th Digital Dealer Conference & Exposition, and learn about the latest solutions designed specifically for fixed operations professionals at the Digital Dealer Virtual Exposition.
The Digital Dealer Virtual Exposition will debut an entirely new way to learn about digital strategies and cutting edge technology designed for dealership fixed operations. The Virtual Exposition will run from December 5th – 11th offering 24/7, cloud based access for dealers and managers across the country, and world, to experience many of the benefits of attending a Digital Dealer Conference & Exposition, all without leaving their dealership, office, or home.
Ted Fellowes has devoted over 25 years to helping dealerships boost fixed operations ROI. At the 13th Digital Dealer Conference & Exposition, Fellowes presented Parts e-Commerce – A Dealer Guide to a full house of dealers and managers. In his dynamic session, Fellowes explains why parts e-commerce matters to dealers – the opportunities and risks, an explanation of dealer’s choices, what dealers, automakers and buyers are doing now as well as advice on how to implement parts e-Commerce.
Fellowes’ presentation will be delivered on-demand during the Digital Dealer Virtual Exposition offering dealers and managers the opportunity to re-visit the information they learned or experience what they may have missed.
Attendees of the Digital Dealer Virtual Exposition will be able to ‘walk’ the exhibit hall through use of their mouse, and an alpha Exhibitor directory. Just like a real booth, exhibitors will present brand and product literature, videos and more. Chat features allow for interaction with exhibitors and other attendees. Exhibits will be segmented by product category showcasing many solutions specifically designed for fixed operations including BDC tools and training, CRM, Dealership Management System (DMS), fixed operations management and marketing solutions, telephone training and tracking – to name just a few.
Inside the virtual environment, attendees can visit the ‘Auditorium’ to view Ted Fellowes presentation on-demand, along with nine other top educational sessions from the 13th Digital Dealer.
With complimentary registration for dealership personnel, all attendees of the 13th Digital Dealer Conference & Exposition along with any dealer or manager that wasn’t able to personally attend can learn about new technology and experience educational sessions covering Google strategies, Facebook marketing and many other subjects geared at helping dealerships hone their operations.
It’s a unique opportunity for dealers and managers who have never attended a Digital Dealer Conference & Exposition before providing a taste of what one is like.
Visit www.DDVirtualExpo.com to register and take advantage of the following benefits:
- View and listen to the top 10 educational sessions recently presented at the 13th Digital Dealer Conference & Exposition
- See products and services from many of the 120 solutions providers who exhibited at the 13th Digital Dealer Conference & Exposition
- Learn about the latest, greatest most innovative new technology and learn how to sell and service more vehicles more profitably anywhere with Internet access, anytime
- Complimentary, 24/7, cloud-based access, December 5th – 11th, 2012
Nine other top educational sessions will be delivered on-demand offering dealers and managers, along with the entire staff of franchised dealerships, the opportunity to learn new strategies to improve revenue and profits. The following sessions will viewable anytime during December 5th – 11th :
–Google keynote – Fine-tuning your Online Marketing – A holistic approach for winning customers online
Peter Leto and Marianna Kerppola, industry strategists on Google’s Dealer Jumpstart Team
–General Session – Dealership Facebook Marketing 2013 – Proven strategies to attract visitors, engage genuine fans and generate leads
Kathi Kruse is an automotive social media marketing expert, blogger, speaker, coach, author and founder of Kruse Control Inc.
Click here to learn more about Kathi’s educational session
–Social Media – Advanced SEO for Dealers – What Still Works on Google
Google is constantly changing and massaging its algorithm to improve its local results. Ali Amirrezvani will cut through the clutter about what still drives organic rankings and how to leverage that knowledge for your dealership in 2013.
Ali Amirrezvani President, CEO, and co-founder of DealerOn, Inc.
Click here to learn more about Ali’s educational session
–Pre-owned – Blending Science and Strategy to Maximize Used Vehicle ROI
This session will help you to establish a market-specific inventory strategy and execute it using market-based data to maximize used vehicle return on investment (ROI) and profitability.
Dale Pollak founded Digital Motor Works, sold to ADP Corporation in 2002, vAuto, sold to AutoTrader.com in 2010.
Click here to learn more about Dale’s educational session
–Advanced – SEM: $300,000 Difference Per Year to the Bottom Line
Learn how to keep score using key metrics and you will change the score.
Michael Groves is the e-Commerce director for the Apple Auto Group
Click here to learn more about Michael’s educational session
–Advanced – How to Hook Shoppers Online, and Buyers on the Lot
Discover how today’s consumers make car-buying decisions changes the way you advertise online.
Jacob Solotaroff, Senior Vice President, General Manager of MAX Systems
Click here to learn more about Jacob’s educational session
–Intermediate – The Digital Crisis that is Slowly Killing your Dealership – Six crucial steps to your dealership’s future survival
Kevin Frye is the e-Commerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States
Click here to learn more about Kevin’s educational session
–Fundamental – The Fundamentals of Online Automotive Marketing
Nothing has affected how people buy cars more than the Internet. In fact, you can safely assume that more than 90% of the shoppers who walk into your dealership have done at least some research on the Internet about you, your cars and what people are saying about you. In this introductory workshop, you’ll learn about why the Internet works as the primary influence to get car shoppers to walk into your dealership. You’ll also learn about consumers’ mindset, how much and where they spend their time online when they are shopping for a car, best practices for merchandising and the importance of online reputation management.
Tori Morandi, Manager, Industry Education, AutoTrader.com
–Fundamental – New Trends in Search and Social Marketing
Learn how to implement the new tools and increase your sales and service leads substantially.
Paul Potratz is an industry leader and speaker in digital, behavioral and social media marketing for the automotive industry
To register for an entirely new way to learn about the latest, greatest and most innovative products that will change the way dealerships operate visit www.DDVirtualExpo.com. Registration is complimentary for all dealership attendees.
